The Role of Government and the Relationship Between the Individual and the State

Lara O’Gorman The legacy of an empire is defined by its ability to conquer and make a mark on society. Many people throughout history sought to create empires as a way to establish their power. Often when one looks at the wide spectrum of history, some empires only last a few hundred of years and then dwindle out. After their fall, their legacy does not continue and their history is loss to the ages. Without a legacy, Rome would have ceased to exist, and would not have carried it’s ideals to post-classical civilizations.Rome had a successful and functioning government that help established its power, grandeur, and impressive knowledge of the arts. Within society it is vital to have a dependable and structured government as to prevent uproar and rebellion. The importance of a stable and powerful government is portrayed in the literary work Lord of the Flies and the idealization of political rulers and the subordination of subjects is conveyed through the art pieces the B ronze Statue of the Emperor Trebonianus Gallus and the Marble Portrait of Marcus Aurelius.Rome is remembered as a vast empire that stood above all surrounding civilizations with pride and honor. Rome, at it’s highest point, was thought of as immortal and impenetrable. It was only until the gradual decay of the empire that people thought of it as mortal. Before the detrimental rippling stages of the fall of Rome, powerful rulers and structured government was instilled within the empire. Several of these powerful emperors kept Rome under their rule by subordinating their subjects and by enforcing political unity. Other rulers used tolerance and active roles in society to appeal to their subjects.One ruler, Marcus Aurelius ascended to the throne in 161 AD and was deemed a philosopher king that was different from his predecessors. His philosopher status is recorded through the common depiction of him in a toga and adorning a Greek-inspired beard. He was interested in rational thi nking and tolerated all different sects of religion. Some say that his openness was his downfall and that his optimistic view of all things caused him to allow one of Rome’s worst emperors into his line of heir. Aurelius had an active role in government and did not discriminate against lower class people moving up in the world.He allowed people that were fit for government job, no matter what class, to have a say. This demonstrates his thought on his subordinates and how he not afraid to converse and involve himself with them. His openness is reflected in the calm and composed face of the portrait and how he is wise and is making a noble decision. Marcus was a fierce ruler and a good general, despite Rome’s loss against the Germanic tribes in war. The toga in which is realistically draped over his torso can be interpreted as a general’s attire. The militaristic style of his clothing suggest that he is the protector and is a strong ruler.Marcus lived a life of lu xury and suffered little. His wealth enabled him to surround himself with items of luxury. The emperor of Rome usually had portrait busts of their ancestors within his palace, which communicates the important and high position Marcus Aurelius had within society. The portrait busts were usually idealized, which can be see in the flawless bust that communicates that Marcus Aurelius was a strong, intelligent, and wealthy ruler. A second ruler, whom in contrast used his power and authority to rule his subordinates, ascended to power after the death of Decius in 251 AD at the battle of Abrittus.There, Trebonianus Gallus took on the position of ruling the vast and expansionist civilization of Rome. The troops that Decius led claimed Trebonianus Gallus a suitable ruler due to his familiarity with the government and his influence as a senate member. Gallus, to prevent the Goths from attacking again, signed a peace treaty that stated he would pay yearly tribute to them. To demonstrate Gallus ’ power over his subjects and ability to make executive decisions, the bronze statue portrays his arm are outstretched. This gesture is common with giving commands and looking down upon subjects from a higher point in society.Once Gallus was instated as emperor, he found that his empire had become plague stricken and the Roman population was dropping. To gain admiration from his subjects he buried the dead plague victims properly and spared no expense. This action suggests a confident personality, which is further expressed in the facial expression. Gallus, however, was seen inept in all other political categories. He was indecisive about detrimental political decisions, which greatly affected the state. Due to Gallus’ lack of political leadership, rebellions sparked within the empire, causing Trebonianus to flee to the north with his troops.The facial expression of the statue could also be interpreted as oblivious to his political duties and to the betrayal he would s oon face. With the threat of defeat and possible death lingering over his army, Gallus was killed, along with his co-emperors. Trebonianus Gallus was not seen as a beneficial addition to the empire and caused a plethora of problems, along with a growing feeling of discontent within the empire. The lack of skills Trebonianus possessed called for the end of his life. Although Gallus lacked military skill, his statue portrait is portrayed with the hair and beard style that soldiers favored.This conveys how leaders were idealized as to express authority and the greatness of the empire. When the leader of a united group becomes corrupt and unfit to complete his role in government, the subjects take action into their own hands. If discontent rises, rebellion and removal of power are probable. The mutiny that occurred with the homocide of Gallus, greatly demonstrates the importance of having a competent and understanding ruler as well as how the state is strong enough to react to problems that greatly affect the state as a whole.The fall of the great Roman Empire can be credited to many factors, but what caused the empire to completely corrode was the invasion by barbarians. In 410 AD, the Visigoths were led by Alaric to Ravenna where they soon ransacked the city and caused Rome to finally surrender its title of immortal. Due to the empire being strained prior to the attacks because of corruption in government, loss of tradition, and an unskilled military, it was easy for Alaric to fulfill the prophecy of penetrating â€Å"the city. It was clear that after the invasion by the Visigoths, Rome would not come out of it alive and victorious. The lack of a stable and prosperous government was one of the main factors that enabled Alaric to conquer Rome, which conveys the vitality of a strong government head. Compared to the fall of Rome, the plot of the Lord of the Flies by William Golding further explains why it is essential to have a central authority and how lacking th is political aspect can cause the downfall of a civilization.The 1954 novel discusses the social perils that ensue amongst English school boys once authority is not there to advise them. The literary work commences with the introduction of a tall blonde boy named Ralph that is soon accompanied by the voice of reason known as Piggy. During the time it takes Piggy and Ralph to become acquainted, they both realize that there are no adults on the island where their plane has crashed. They are astonished by this information but they still ask the question â€Å"Aren’t there any grownups at all? † The only reply that can be uttered is â€Å"I don’t think so. At first this information excited them and they become full of independence zeal, but later throughout the novel they begin to realize that a stable figure head is needed in order to have society function properly. Within society on the island, order is centered around a conch shell. This shell has symbolic value of order, normality, and power. Whomever holds the shell has the power to speak and to be heard. Piggy finds the shell within the first couple of stages of the plot and Ralph eventually uses it to signal the other children that were spread around the island by the crash.When all the children gather round the conch, a political issue arises; Who will be leader? Between the two most influential people in the group, Ralph and the chorus leader, Jack, an election is held. To Ralph’s advantage, the children say â€Å"Let him be chief with the trumpet thing. † The children recognize the conch as a centralizing factor and they search for stability in their new lives on the island. As with most empires and groups, irrational actions and discontent began to grow due to fear, anger, and power struggles. Power is wanted by the chorus leader, Jack, who sees himself as the most capable leader.He wishes to be in control, so he seeks the most controlling role within the new society; a hunter. By being the leader of the hunting party, he controls life and death and to whom or what he damages. The fact that Jack becomes this strong blood-thirsty leader enables the group to break away and form a corrupt and independent kingdom on the island. Strife begins to arise and violent actions begin to break out as the quest for power comes to a head. One of the most dramatic scenes in the book is when Ralph and Piggy go to Jack’s fortress in search of peace and unity.This peaceful venture turns into a bloodbath when the conch is destroyed and Piggy is killed by a boulder that is pushed from a mountainside by a chaos-consumed boy named Roger. Piggy was trying to remind the boys of the importance of rescue and how unity and peace should exist between the boys, but due to the lack of a strong and noble government, chaos and violence rules the kingdom of Castle Rock. The conch was the only remaining symbol of unity and stability, and it was crushed under the weight of a rock, which symbolically can be interpreted as the pressures of society and pure bedlam in society.The dark side of man is portrayed in the actions of the boys at Castle Rock. Because of these actions, â€Å"Ralph wept for the end of innocence, the darkness of man’s heart, and the fall through the air of a true, wise friend called Piggy. † At this point in the novel, society is out of control and unorganized. The perils of man and the way society becomes tumultuous and coercive communicates the need for a stable head of government. For without a functioning government, chaos is able to run rampant and disorganization can spread wildly. Government helps to instill organization and keeps the people at peace of mind.The government makes corporal decisions that are usually for keeping social rebellions at ease and to keep daily lives functioning. History demonstrates these points, whether it be through the art works or the literary works, but still manage to communicate the ideals and power of the ruler of the time. Whether it be for a demonstration of power or a depiction of what society is like when not controlled, the purpose of the portrayals is to call for the use of a stable government in order to make a legacy for the empire in which the ruler has sovereignty.

The Constitution and Three-Fifths Compromise essays

The Constitution and Three-Fifths Compromise essays The Constitutional Convention of 1787 was held from the months of May to September, at the Philadelphia State House. Representatives from twelve of the thirteen colonies attended, to debate a wide range of constitutional provisions from the Bill of Rights to the power of taxation. The issue on the mind of almost every representative was what kind of government was best for a republic? Certain states submitted plans for a republican government, however, the most popular was the plan submitted by the Virginia delegation lead by James Madison. The Virginia Plan called for a government with three distinct branches: legislative, executive, and judicial. Using Montesquieus theory of checks and balances it was intended to ensure that no group could have too much authority, which could lead to tyranny. Although the delegates supported most of the proposed principles of the Virginia Plan, they were in disagreement in certain areas of the plan . The highest debate concerned the section on representation in the legislative branch. The Virginia Plan proposed that representation in the legislatives houses would be based on population of the state. Small states objected saying that it would leave them helpless in a government dominated by large states. In turn, they supported plan proposed by New Jersey, that gave all states an equal representation regardless of the population. The New Jersey Plan set up a two-part legislature, where representation in the House of Representatives was based on population and in the Senate each state was guaranteed a fixed two representatives. The issue of representation transformed into the debate over who would be counted as part of a states population. Delegate from southern states argued that slaves should be counted for the purposes of representation but not for the purposes of taxation. Representatives of Northern states felt the exact opposite, and argued that slaves should be counted when dete...

90+ Metaphor Examples in Literature That You Need to Know

90+ Metaphor Examples in Literature That You Need to Know The Essential List of 90+ Metaphor Examples in Literature and Pop Culture What figure of speech is so meta that it forms the very basis of riddles? The answer: a metaphor.As Milan Kundera wrote in The Unbearable Lightness of Being: â€Å"Metaphors are dangerous. Metaphors are not to be trifled with.† Yet, paradoxically, they are an inescapable part of our daily lives - which is why it’s all the more important to understand exactly how they function.To help, this article has a list of 97 metaphor examples to show you what they look like in the wild. But if you have a moment to spare, let's learn a bit more about what a metaphor is. NINETY-SEVEN metaphor examples! Get your fix in this post! What is a metaphor?A metaphor is a literary device that imaginatively draws a comparison between two unlike things. It does this by stating that Thing A is Thing B. Through this method of equation, metaphors can help explain concepts and ideas by colorfully linking the unknown to the known; the abstract to the concrete; the incomprehensible to the comprehensible. It can also be a rhetorical device that specifically appeals to our sensibilities as readers.To give you a starting point, here are some examples of common metaphors:â€Å"Bill is an early bird.†Ã¢â‚¬Å"Life is a highway.†Ã¢â‚¬Å"Her eyes were diamonds.†Note that metaphors are always non-literal. As much as you might like to greet your significant other with a warhammer in hand (â€Å"love is a battlefield†) or bring 50 tanks of gasoline every time you go on a date (â€Å"love is a journey†), that’s not likely to happen in reality. Another spoiler alert: no, Katy Perry doesn't literally think that you're a firework. Rather, these are all instances of metaphors in action. Calvin Hobbes. Image: Bill WattersonDid we miss any of your favorite metaphors? Have more metaphor examples for us? Leave them in the (non-metaphorical) box below and we'll add them right in.

Reasons Affecting Nurses Working In Washington DC Research Paper

Reasons Affecting Nurses Working In Washington DC - Research Paper Example As per requirements, there may be call-backs. The condition is such that the nurses have to deal with more than one patient at a time. Due to an increase in work pressure, they may not get lunch breaks and may even have to work overtime. These reasons are hampering the quality of service that the nurses provide. These may result in fatigue, stress, loss of sleep and several other adverse consequences. Nurses of Washington DC, working in such an environment, have a greater chance of making mistakes during work. This work environment can discourage the nurses and that may lead to some of the nurses quitting nursing or limiting their working hours. Â  As per requirements, there may be call-backs. The condition is such that the nurses have to deal with more than one patient at a time. Due to an increase in work pressure, they may not get lunch breaks and may even have to work overtime. These reasons are hampering the quality of service that the nurses provide. These may result in fatigu e, stress, loss of sleep and several other adverse consequences. Nurses of Washington DC, working in such an environment, have a greater chance of making mistakes during work. This work environment can discourage the nurses and that may lead to some of the nurses quitting nursing or limiting their working hours. Effects of fatigue on performance Fatigue can adversely affect any type of performance. It can deteriorate alertness, concentration, judgment, etc. Human beings have developed a habit of working during the day and sleeping at night.

Reflective Case Study on the Assessment and Evaluation of Secondary Essay

Reflective Case Study on the Assessment and Evaluation of Secondary Mathematics - Essay Example An evaluation refers to an intermittent process of gathering data and then analyzing it in such a way that the resulting information can be used to determine whether an individual is effectively carrying out planned objectives. Through evaluation, we will be able to anticipate results of a student's progress. On the other hand, assessment is the process of detailing knowledge, skills, attitudes and beliefs which, in turn, is often used in the educational context. I may consider that both of these techniques are the first steps in getting your child the assistance he needs to learn and develop in school. In accordance to this, a series of educational assessments carried out on children attending schools in England, Wales and Northern Ireland that follows the National Curriculum was made, called as National Curriculum Assessments. The exam-based assessments (National Curriculum Tests) are often referred to as SATs (Standard, or Statutory, Assessment Tests), which was their title when they were being developed in the 1990s. One of the subjects that were given importance is the secondary mathematics. I personally believe that there has never been a greater need to be mathematically literate but for those who comprehend mathematics, there are important enhanced opportunities and options that will open doors to dynamic futures. In the National Curriculum, schools are ensure... It is a flexible framework given to teachers by Government, so that all school children are taught in a way that is balanced and manageable, but stretching enough to challenge them and meet their diverse needs. The National Curriculum is prearranged into blocks of years called 'key stages'. I am about to examine key stage 3 and key stage 4 performance in Mathematics. Here is an example individual pupil profile of a student in key stage 3. *Important Note: A pupil's score is only an estimate of true ability as performance on any one occasion can be affected by a number of factors such as mood, illness, external distractions etc. Here are the results of last year's (2005) National Curriculum Test Scores in Mathematics. These tables show the percentage of year 9 pupils achieving each level nationally in 2005 Assessment Data The following can are some available assessment tests that can be used. The Basic Yellis Test, which has been in use since 1992, as a measure of developed abilities providing a fair baseline from which GCSE predictions and value-added scores can be generated, also helps in assessing the pupil's performance with regards to the curriculum. Their compulsory math section has been designed with an emphasis on measuring fluency and speed as well as numerical ability. One of their most efficient ways of collecting mathematical information is the use of constructed answers rather than just multiple choice questions. According to them, the Math score is an excellent predictor of later academic achievement. Another quick way of assessment is GOAL or Goal plc (Global Online Assessment for Learning) established to provide an innovative

Leadership that influence Implementation at Qantas Essay

Leadership that influence Implementation at Qantas - Essay Example In order to enhance the competitive positioning of Qantas in the market, its management decided to undertake a strategic alliance with Emirates. After vivid negotiation with its president, Mr. Tim Clark, the joint venture took place that proved extremely effective for the organization of Qantas to reduce its huge losses and debts. However, at the time of implementation of such a strategic change, various internal factors such as politics or political forces, culture and leadership styles resisted it.   At the time of implementation of the strategies and policies of Emirates within the organization of Qantas, there arouse a serious conflict among the senior management, employees and trade unions. This is mainly due to over-reaction of the trade unions such as Australian and International Pilots Association (AIPA), the Australian Licensed Aircraft Engineers Association (ALAEA), and the Transport Workers Union (TWU) in order to resist the alliance among Qantas and Emirates. Moreover, both the employees and the trade union members decided to act against the management and joined hands with the other employees of industrial actions. Moreover, the employees also called up strikes that hampered the operations of Qantas thereby decreasing its total profit margin. Along with this, due to industrial strikes, numerous employees are terminated and many fleets are also grounded by the CEO Alan Joyce (Hazledine, 2008).   As a result of which, the reliability and dependency of the customers over the brand.

Marketing strategies Essay Example for Free

Marketing strategies Essay The word â€Å"strategy† is derived from the Greek word â€Å"stratà §gos†; stratus (meaning army) and â€Å"ago† (meaning leading/moving). Strategy is an action that managers take to attain one or more of the organization’s goals. Strategy can also be defined as â€Å"A general direction set for the company and its various components to achieve a desired state in the future. Strategy results from the detailed strategic planning process†. A strategy is all about integrating organizational activities and utilizing and allocating the scarce resources within the organizational environment so as to meet the present objectives. While planning a strategy it is essential to consider that decisions are not taken in a vaccum and that any act taken by a firm is likely to be met by a reaction from those affected, competitors, customers, employees or suppliers. Strategy can also be defined as knowledge of the goals, the uncertainty of events and the need to take into consideration the likely or actual behavior of others. Strategy is the blueprint of decisions in an organization that shows its objectives and goals, reduces the key policies, and plans for achieving these goals, and defines the business the company is to carry on, the type of economic and human organization it wants to be, and the contribution it plans to make to its shareholders, customers and society at large. Features of strategic management Strategy relates the firm to its environment, particularly the external environ-ment in all actions whether objective setting, or actions and resources required for its achievement. This definition emphasizes on the systems approach of management and treats an organization as part of the society consequently affected by it. Strategy is the right combination of factors both external and internal. In relating an organization to its environment, the management must also consider the internal factors too, particularly its strengths and weaknesses, to take various courses of action. Strategy is relative combination of actions. The combination is to meet a particu-lar condition, to solve certain problems, or to attain a desirable objective. It may take any form; for every situation varies and, therefore, requires a somewhat different approach. Strategy may even involve contradictory action. Since strategic action depends on environmental variables, a manager may take an action today and revise or reverse his steps tomorrow depending on the situations. Strategy is forward looking. It has orientation towards the future. Strategic ac-tion is required in a new situation. Nothing-new requiring solutions can exist in the past, and so strategy is relevant only to the future. Process The strategic management process is more than just a set of rules to follow. It is a philosophical approach to business. Upper management must think strategically first, then apply that thought to a process. The strategic management process is best implemented when everyone within the business understands the strategy. The five stages of the process are goal-setting, analysis, strategy formation, strategy implementation and strategy monitoring. 1. Goal-Setting The purpose of goal-setting is to clarify the vision for your business. This stage consists of identifying three key facets: First, define both short- and long-term objectives. Second, identify the process of how to accomplish your objective. Finally, customize the process for your staff, give each person a task with which he can succeed. Keep in mind during this process your goals to be detailed, realistic and match the values of your vision. Typically, the final step in this stage is to write a mission statement that succinctly communicates your goals to both your shareholders and your staff. 2. Analysis Analysis is a key stage because the information gained in this stage will shape the next two stages. In this stage, gather as much information and data relevant to accomplishing your vision. The focus of the analysis should be on understanding the needs of the business as a sustainable entity, its strategic direction and identifying initiatives that will help your business grow. Examine any external or internal issues that can affect your goals and objectives. Make sure to identify both the strengths and weaknesses of your organization as well as any threats and opportunities that may arise along the path. 3. Strategy Formulation The first step in forming a strategy is to review the information gleaned from completing the analysis. Determine what resources the business currently has that can help reach the defined goals and objectives. Identify any areas of which the business must seek external resources. The issues facing the company should be prioritized by their importance to your success. Once prioritized, begin formulating the strategy. Because business and economic situations are fluid, it is critical in this stage to develop alternative approaches that target each step of the plan. 4. Strategy Implementation Successful strategy implementation is critical to the success of the business venture. This is the action stage of the strategic management process. If the overall strategy does not work with the business current structure, a new structure should be installed at the beginning of this stage. Everyone within the organization must be made clear of their responsibilities and duties, and how that fits in with the overall goal. Additionally, any resources or funding for the venture must be secured at this point. Once the funding is in place and the employees are ready, execute the plan. 5. Evaluation and Control Strategy evaluation and control actions include performance measurements, consistent review of internal and external issues and making corrective actions when necessary. Any successful evaluation of the strategy begins with defining the parameters to be measured. These parameters should mirror the goals set in Stage Types of strategic management 1. Functional strategies Functional strategy- selection of decision rules in each functional area. Thus, functional strategies in any organization, some (e.g., marketing strategy, financial strategy, etc.). It is desirable that they have been fixed in writing. In particular, functional strategies are as follows: Production strategy( make or buy) defines what the company produces itself, and that purchases from suppliers or partners, that is, how far worked out the production chain. Financial Strategy- to select the main source of funding: the development of their own funds (depreciation, profit, the issue of shares, etc.) or through debt financing (bank loans, bonds, commodity suppliers credits, etc.). Organizational strategy- decision on the organization of the staff (choose the type of organizational structure, compensation system, etc.). May be allocated and other functional strategies, for example, the strategy for research and experimental development (R D), investment strategy, etc. In addition, each of the functional strategies can be divided into components. For example, organizational strategy can be divided into three components: strategy of building organizations to select the type of structure (divisional, functional, project, etc.); strategy to work with the staff a way of training (mainly administrative staff), training of staff (in a business or educational institutions), career planning, etc.; Strategy wages (in the broader sense rewards and penalties) in particular, the approach to the compensation of senior managers (salary, bonuses, profit sharing, etc.). Organization for the implementation of the strategy at the functional area responsible senior specialist (Ch. Engineer, Director of Finance), at the enterprise level the general director or director of the department, at the level of groups of companies a collegiate body (management, board of directors). 2. Human resources Role in Strategy Formulation: HRM is in a unique position to supply competitive intelligence that may be useful in strategy formulation. Details regarding advanced incentive plans used by competitors, opinion survey data from employees, elicit information about customer complaints, information about pending legislation etc. can be provided by HRM. Unique HR capabilities serve as a driving force in strategy formulation. 3. Marketing strategies Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities. Globalization has led firms to market beyond the borders of their home countries, making international marketinghighly significant and an integral part of a firms marketing strategy. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a businesss size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate. In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning. To achieve the desired objectives, marketers typically identify one or more target customer segments which they intend to pursue. Customer segments are often selected as targets because they score highly on two dimensions: 1) The segment is attractive to serve because it is large, growing, makes frequent purchases, is not price sensitive (i.e. is willing to pay high prices), or other factors; and 2) The company has the resources and capabilities to compete for the segments business, can meet their needs better than the competition, and can do so profitably. [3] In fact, a commonly cited definition of marketing is simply meeting needs profitably. 4. Financial strategy To get the most out of your financial resources and achieve sustainability youll need to successfully manage all your funding and financing sources in an overarching strategy for your organisation. Many organisations manage income from a number of different funding and finance sources from donations, grants, contracts and income generated from trading. A financial strategy enables your organisation to assess your financial needs and the sources of support required to meet your objectives and fulfil the organisational mission, whilst also planning for continued growth to enable stability. Youre financial strategy will derive from your mission. So the first step is to clearly define why you exist and you plan to achieve your mission before preparing any budgets. Cadbury History Birmingham 1824 John Cadbury was one of ten children of Richard Tapper Cadbury, a prominent Quaker who had moved to Birmingham, England from the West Country in 1794. In 1824, 22-year-old John Cadbury opened his first shop at 93 Bull Street, next to his fathers drapery and silk business in the then fashionable part of Birmingham. Apart from selling tea and coffee, John Cadbury sold hops, mustard and a new sideline cocoa and drinking chocolate, which he prepared using a mortar and pestle. Cocoa and drinking chocolate had been introduced into England in the 1650s but remained a luxury enjoyed by the elite of English society. Customers at John Cadburys shop were amongst the most prosperous Birmingham families, the only ones who could afford the delicacy. Cocoa beans were imported from South and Central America and the West Indies. Experimenting with his mortar and pestle, John Cadbury produced a range of cocoa and chocolate drinks, the latter with added sugar. The products were sold in blocks: customers scraped a little off into a cup or saucepan and added hot milk or water. John Cadbury had a considerable flair for advertising and promotion. John Cadbury is desirous of introducing to particular notice Cocoa Nibs, prepared by himself, an article affording a most nutritious beverage for breakfast, announced his first advertisement in the Birmingham Gazette in March 1824. He soon established himself as one of the leading cocoa and drinking chocolate traders in Birmingham. The popularity and growing sales of John Cadburys cocoa and drinking chocolate of superior quality determined the future direction of the business. In 1831, John Cadbury rented a small factory in Crooked Lane not far from his shop. He became a manufacturer of drinking chocolate and cocoa, laying the foundation for the Cadbury chocolate business. These early cocoa and drinking chocolates were balanced with potato starch and sago flour to counter the high cocoa butter content, while other ingredients were added to give healthy properties. By 1842, John Cadbury was selling sixteen lines of drinking chocolate and cocoa in cake and powder forms. The Quaker Influence The Cadbury family were prominent members of the Society of Friends or Quakers, one of the many nonconformist religious groups formed in the 17th century. Their strong beliefs carried into campaigns aimed at ending poverty and deprivation and many prominent Quaker-run businesses were part of reforms of social and industrial society in Victorian Britain. John Cadburys lifelong involvement with the Temperance Society influenced the direction of his business enterprise. By providing tea, coffee, cocoa and chocolate as an alternative to alcohol he felt he was helping to alleviate some of the alcolohol-related causes of poverty and deprivation amongst working people. He also incorporated some of these principles in his industrial relations philosophy. (See A Progressive Workplace) Cadbury Brothers of Birmingham John Cadbury As the enterprise prospered, in 1847 John Cadbury rented a larger factory in Bridge Street, off Broad Street, in the centre of Birmingham and went into partnership with his brother Benjamin trading as Cadbury Brothers of Birmingham. The retail side of the business in Bull Street was passed to a nephew, Richard Cadbury Barrow in 1849. Barrow Stores, as it became, traded in Central Birmingham until the 1960s. A major turning point for the cocoa and chocolate industry came in the mid-1850s, when taxes on imported cocoa beans were reduced by Prime Minister William Gladstone. The previously prohibitive chocolate products were now within the reach of the wider population. Cadbury Brothers received their first Royal Warrant on February 4, 1854 as manufacturers of cocoa and chocolate to Queen Victoria. The company continues to hold royal warrants of appointment. During the 1850s business began to decline. The partnership between the first Cadbury brothers was dissolved in 1860, a difficult time in the companys history. John Cadburys sons Richard and George, who had joined the company in the 1850s, became the second Cadbury brothers to run the business when their father retired due to failing health in 1861. John Cadbury devoted the rest of his life to civic and social work in Birmingham until his death in 1889. Although they had worked in their fathers business for some years, the prospects for Richard. 25, and George, 21, were daunting. Their first five years were a period of unremitting toil with few customers, long hours and very frugal living. Both seriously considered taking up other vocations Richard as a surveyor in England and George as a tea planter in India. George was focused on manufacturing, and Richard with sales, but in the early days both brothers went out and promoted their goods. Due to their dedication, sheer hard work and improvements in the quality of Cadbury cocoa products, the business survived and prospered. Technological Advancements Historic packaging Dissatisfied with the quality of cocoa products, including their own, the Cadbury brothers took a momentous step in 1866 that not only had a bearing on their business but revolutionised the whole of the British cocoa business. Until that time English cocoa had been heavily adulterated with starch substances like potato flour or sago to mask the excess cocoa butter. The cocoa drink, as described by George Cadbury himself, was a comforting gruel. Following a visit to the Van Houten factory in Holland to see their new cocoa press, the brothers introduced this new process to their Bridge Street factory. The press removed some of the cocoa butter from the beans, producing a less rich and more palatable cocoa essence the forerunner of the cocoa we know today. There was no need to add flour and Cadburys new cocoa essence was advertised as Absolutely puretherefore Best At that time there was much concern in Parliament about the adulteration of food, including cocoa. The new unadulterated Cadburys cocoa essence was heralded as a major breakthrough and resulted in the passing of the Adulteration of Food Acts in 1872 and 1875. Cadbury received a remarkable amount of free publicity during this period and sales increased dramatically. The marketing of this cocoa essence helped turn a small business into a vast worldwide company. The introduction of cocoa essence was not the only innovation that improved the Cadbury Brothers trade. The plentiful supply of cocoa butter remaining after the cocoa was pressed made it possible to produce a wide variety of new kinds of eating chocolate, leading to the development of the smooth creamy chocolate produced today. The quality of the chocolates made by the company following the introduction of the cocoa press was such that in the 1870s, Cadbury broke the monopoly which French producers had previously enjoyed in the British Market. Cadburys Chocolate Box A chocolate for eating had been produced at the Cadbury factory since 1849 but it was not, by todays standards, a very palatable product. With the availability of cocoa butter a new chocolate recipe produced chocolate similar to that which we enjoy today. Refined plain chocolate was made for moulding into blocks or making bars and chocolate creams that with chocolate-covered fruit-flavoured centres. Cadburys fancy chocolates- or assortments as they are now called were sold in decorated boxes, with small pictures that children could cut out to stick into scrapbooks. Richard Cadbury applied his considerable artistic talents to introduce more ambitious and attractive box designs from his own paintings, using his own children as models or depicting flowers and scenes from his travels. They were the first British-made fancy chocolate boxes and were very popular. Some of his original boxes still exist. Elaborate chocolate boxes were much prized as special gifts by the late Victorians as they could later be used as trinket or button boxes. Chocolate box designs ranged from superb velvet covered caskets with bevelled mirrors and silk lined jewel boxes to pretty boxes with pictures on the lid. The popularity of these splendid Cadbury boxes continued until their disappearance during the Second World War. Victorian and Edwardian chocolate boxes are now collectors items. Cadbury Brothers Ltd The business became a private limited company Cadbury Brothers Limited in 1899 following Richard Cadburys sudden death at the age of 63. George Cadbury became chairman of the new board and his fellow directors were Barrow and William A. Cadbury, sons of Richard and two of his own sons, Edward and George Cadbury Junior. By 1899, the Bournville factory had trebled in size with more than 2,600 employees. With the formation of the limited company, Bournville entered a new era as the younger members of the Board introduced new ideas analytical laboratories, advertising and cost offices, a sales department, works committee, medical department, pension funds, education and training for employees. The Bournville factory site became a series of factories within a factory, as everything needed for the business was produced on site, including tin box pressing plants, carton making units, a design studio and printing plant. This policy continued until well after the Second World War when the rationalisation of the business to mainstream activity production and marketing of chocolate confectionery- led to the use of outside specialised suppliers for ancillary items. . Cadbury India began its operations in India in 1948 by importing chocolates. It now has manufacturing facilities in Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and sales offices in New Delhi, Mumbai, Kolkata and Chennai. The corporate head office is inMumbai. Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, Cadbury has worked with theKerala Agricultural University to undertake cocoa research. Cadbury was incorporated in India on 19 July 1948. Currently, Cadbury India operates in five categories – Chocolate confectionery, Beverages, Biscuits, Gum and Candy. Some of the key brands are Cadbury Dairy Milk, Bournvita, 5 Star, Perk, Bournville, Celebrations, Gems, Halls, Éclairs, Bubbaloo, Tang and Oreo. Its products include Cadbury Dairy Milk, Dairy Milk Silk, Bournville, 5-Star, Perk, Gems (a version of MMs), Eclairs,Bournvita, Celebrations, Bilkul Cadbury Dairy Milk Shots, Toblerone, Halls, Tang and Oreo. It is the market leader in the chocolate confectionery business with a market share of over 70%. Products Major chocolate brands produced by Cadbury include the bars Dairy Milk, Crunchie, Caramel, Wispa, Boost, Picnic, Flake, Curly Wurly, Chomp, and Fudge; chocolate Buttons; the boxed chocolate brand Milk Tray; and the twist-wrapped chocolates Heroes. As well as Cadburys chocolate, the company also owns Maynards and Halls, and is associated with several types of confectionery including former Trebor and Bassetts brands or products such as Liquorice Allsorts, Jelly Babies, Flumps, Mints, Black Jack chews, Trident gum, and Softmints. Notable product introductions include: 1866: Cocoa Essence 1875: Easter Eggs 1897: Milk Chocolate and Fingers 1905: Dairy Milk 1908: Bournville 1914: Frys Turkish Delight 1915: Milk Tray 1920: Flake 1923: Creme Egg (launched as Frys) 1926: Cadbury Dairy Milk Fruit Nut 1929: Crunchie (launched as Frys) 1938: Roses 1948: Fudge 1958: Picnic 1960: Dairy Milk Buttons 1968: Aztec 1970: Curly Wurly 1974: Snack 1976: Double Decker 1981: Wispa (relaunched 2007) 1985: Boost 1987: Twirl 1992: Time Out 1995: Wispa Gold (relaunched 2009 and 2011) 1996: Fuse 2001: Brunch Bar, Dream and Flake Snow 2009: Dairy Milk Silk 2010: Dairy Milk Bliss 2011: Big Race oreo 2012: Marvellous Creations and Crispello. Advertising controversy In May 2011 the model Naomi Campbell described the new advertisement for the Bliss bar as insulting and hurtful. Reacting to the advertisement, which had the tag line Move over Naomi – there is a new diva in town, Campbell said, I am shocked. Its upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. A spokesperson for the company insisted that the campaign was a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss. The campaign was, he later added, no longer in circulation we have no plans to repeat the campaign. Reacting to Campbells outburst, comedian Reginald D. Hunter, on the BBC television comedy quiz Have I Got News For You, suggested that it was complimentary for black people to be compared to chocolate, and that enjoyment of the Bliss bar might even be enhanced by a love of black people. Health and safety 2006 Salmonella scare On 19 January 2006, Cadbury Schweppes detected a rare strain of the Salmonella bacteria, affecting seven of its products, said to have been caused by a leaking pipe. The leak occurred at itsMarlbrook plant, in Herefordshire, which produces chocolate crumb mixture; the mixture is then transported to factories at Bournville and formerly Somerdale to be turned into milk chocolate. It was not until around six months after the leak was detected that Cadbury Schweppes officially notified the Food Standards Agency, shortly after which it recalled more than a million chocolate bars. In December 2006, the company announced that the cost of dealing with the contamination would reach  £30 million. In April 2007, Birmingham City Council announced that it would be prosecuting Cadbury Schweppes in relation to three alleged offences of breaching food safety legislation. At that time, theHealth Protection Agency identified 31 people who had been infected with Salmonella Montevideo. One of the alleged victims had to be kept on a hospital isolation ward for five days after eating a Cadburys caramel bar. An investigation being carried out at that time by Herefordshire Council led to a further six charges being brought. The company pleaded guilty to all nine charges, and was fined one million pounds at Birmingham Crown Court—the sentencing of both cases was brought together.[70] Analysts have said the fine is not material to the group, with mitigating factors limiting the fine being that the company quickly admitted its guilt and said it had been mistaken that the infection did not pose a threat to health. Head office Cadburys head office is the Cadbury House in the Uxbridge Business Park in Uxbridge, London Borough of Hillingdon, England. The building occupies 84,000 square feet (7,800 m2) of space inside Building 3 of the business park. Cadbury, which leases space in the building it occupies, had relocated from central London to its current head office. Cadburys previous head office was in 25 Berkeley Square in Mayfair, City of Westminster. In 1992 the company leased the space for  £55 per 1 square foot (0.093 m2). In 2002 the company agreed to pay  £68.75 per square foot. The Daily Telegraph reported in 2007 that the rent was expected to increase to a three-figure sum. In 2007 Cadbury Schweppes had announced that it was moving to Uxbridge to cut costs. As of that year the head office had 200 employees. After the Kraft Foods acquisition of Cadbury, Kraft announced that the Cadbury head office would remain the Cadbury House. Mission statement of cadbury. Cadbury’s mission statement says simply: ‘Cadbury means quality’; this is our promise. Our reputation is built upon quality; our commitment to continuous improvement will ensure that our promise is delivered’ . Vision The Vision into action (VIA) plan embodies all aspects of our strategy. Our governing objective is to deliver superior shareowner returns by realizing our vision to be the world’s biggest and best confectionery company. At the heart of our plan is our financial scorecard, judiciously reinforced by our priorities, commitments and culture . Management information strategy. A management information system (MIS) provides information that organizations require to manage themselves efficiently and effectively.[1] Management information systems are typically computer systems used for managing five primary components: 1.) Hardware, 2.) Software, 3.) Data (information for decision making), 4.) Procedures (design,development and documentation), and 5.) People (individuals, groups, or organizations). Management information systems are distinct from other information systems, in that they are used to analyze and facilitate strategic and operational activities.[2] Academically, the term is commonly used to refer to the study of how individuals, groups, and organizations evaluate, design, implement, manage, and utilize systems to generate information to improve efficiency and effectiveness of decision making, including systems termed decision support systems, expert systems, and executive information systems.[2] Most business schools (or colleges of business administration within universities) have an MIS department, alongside departments of accounting, finance, management, marketing, and sometimes others, and grant degrees (at undergrad, masters, and PhD levels) in MIS. Characteristics of management information strategies Strategic information management is a salient feature in the world of information technology (IT). In a nutshell, strategic information management helps businesses and organizations categorize, store, process and transfer the information they create and receive. It also offers tools for helping companies apply metrics and analytical tools to their information repositories, allowing them to recognize opportunities for growth and pinpoint ways to improve operational efficiency. Automation IT professionals design strategic information management systems to automate the management of incoming and outgoing information to the greatest possible degree. While each company has its own unique IT needs, strategic information management systems typically include built-in controls that filter, sort, categorize and store information in easy-to-manage categories. Customization Strategic information management systems are typically customized to meet the unique needs of each individual company. Incoming and outgoing data can be sorted and cross-referenced according to a wide range of individually specified controls and parameters, which include the companys business verticals and horizontals, individual clients, demographics, geographic location and business function. Strategic information management systems are extensively categorized, allowing for an optimal level of organization. Access controls can be as strict or as lax as the client wants, allowing for company-wide access to information databases or limiting information accessibility to key personnel. User-specific controls can also be set, in case employees need access to certain information but management wants to limit their access to sensitive data. Benefits The benefits of strategic information management can be felt from the executive level right down to the functional staff level. It can help businesses expand their operations into new areas, set goals, measure performance and improve overall productivity. Risks Some of the risks involved with strategic information management systems include implementation challenges, incompatibility with client databases and human error. As with other IT management techniques, data protection and information security is also an ongoing concern. Conclusion Cadbury is one of the best known brands in the world today. It is a brand which is associated with high levels of quality and customer satisfaction. The ongoing growth of Cafà © Cadbury provides a flagship that further helps to enhance the reputation of the Cadbury Masterbrand. At the same time, it provides customers with the opportunity to indulge themselves in the enjoyment of high quality products in a welcoming environment.